BlackBerry 10 prototype of the newly introduced by Research in Motion was not powerful enough to make investors impressed. As a result, RIM shares still fell on the floor.
As proclaimed by Reuters on Wednesday (02.05.2012), manufacturer of BlackBerry’s shares fell back after the CEO of RIM Thorsten Heins presented a BlackBerry 10 on the BlackBerry World 2012 event in Orlando, Florida, USA.
On the Toronto Stock Exchange, Canada, RIM shares fell 5.8% to 13.31 Canadian dollars again. This poor condition has been true for quite some time. In the past 12 months, RIM shares have fallen about 70%.
Research from IDC even mention that RIM’s share of global smartphone market slipped back 6.7% in the first quarter of 2012, from 13.6% the previous year.
RIM shares drop had been expected by analysts. They do not believe RIM with its new platform will be able to rise from adversity, seize the market and can compete against Android and Apple iPhone.
“Investors have lost faith in RIM. They (RIM) should really do something really spectacular to turn things around,” said David Cockfield, Managing Director & Portfolio Manager of Northland Wealth Management.
Colin Gillis, an analyst at BGC Partners, judging presentation presented by the RIM boss seemed only just ‘lip service’ that they (probably) will release a new smartphone with BlackBerry 10 platform.
According to him, the only certainty of the event is RIM really need help from the application developers. Because, he said, the user does not merely want attractive handset with a platform, but also a variety of applications.
When compared to the iPhone and Apple iPad, applications in the BlackBerry and Playbook are far behind in terms of quantity. RIM had 15,000 applications for the tablet Playbook, and 70,000 for the smartphone. Compare with iPad with 200,000 applications and iPhone with half a million applications.
The latest survey from Appcelerator and research agency IDC showed that only 16% of developers who are ‘very interested’ to create a program for RIM. While Android get 80% developer’s interest and Apple with a rate of 90% enthusiasm.
Previously, RBC Capital Markets analyst Mark Sue, claimed pessimistic RIM could make a change in the next few months if you look at the aggressiveness of its competitors such as Samsung and Apple.
Sue also believes, though RIM will release a new generation of BlackBerry 10 smartphones later this year, it will not be able to withstand the slump in global market share of the Canadian vendor ithat is coming down to below 5%.
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